AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Beauty Retail Apps on iOS in the UK
A glance at the first quarter of 2021 reveals the trends of top beauty retail applications on the iOS platform in the United Kingdom. Sensor Tower's data showcases the download and active user metrics for these leading apps.
In the first quarter of 2021, the UK's beauty retail apps on iOS experienced varying levels of engagement and downloads, according to data from Sensor Tower. Let's dive into the performance of the top five applications in this category.
Superdrug saw a slight decrease in downloads from 10K in the last week of December to 8K by mid-January, followed by a fluctuation and a rise back to 10K by late March. Weekly active users showed a similar trend, starting at approximately 31K, dipping to around 28K, and then rising back to over 30K by the end of the quarter.
BEAUTY BAY experienced a more pronounced decline in downloads, starting at 7K and falling to 3K by the end of March. The app's weekly active users mirrored this downward trend, with an initial 47K active users decreasing to 37K over the same period.
LOOKFANTASTIC: Beauty & Makeup had a relatively stable quarter, with downloads hovering around 3K to 4K. Active users showed a slight decline from 18K to 16K, indicating a consistent user base with moderate engagement.
Lush Fresh Handmade Cosmetics faced a sharp decline in downloads after an initial spike of 13K, dropping to just above 500 by the quarter's end. Weekly active users declined from 10K to approximately 1K, suggesting a significant drop in user retention during this period.
Feelunique: Limitless Beauty, while having the smallest user base among the top five, maintained a steady level of downloads between 600 and 1K. Weekly active users saw a slight increase from 12K to 13K, indicating a growing but modestly-sized audience.
For more detailed insights and the latest data on app performance, Sensor Tower provides comprehensive analytics and industry-leading expertise.
